Understand your analytics

Analytics tell you what’s working so you can do more of it. You don’t need to be a data person — a few numbers, read simply, will guide your portfolio.

Where to find it

Open the analytics view from your Dashboard. You’ll see:

• Visits + sources — how many people came and where from (search, social, direct, referrals).
• Average time on page — how long people actually stay.
• Top photos — your most-viewed images.

What to do with it

• Top photos → lead with them. If certain images pull attention, move them to the front of your portfolio.
• Sources → double down. If most visitors come from one place, invest more there — and make sure that channel links to your own site.
• Low time on page → tighten up. People leaving fast can mean too many images, slow loading, or a weak opening. Curate harder.

Tip

Check trends, not single days. One quiet afternoon means nothing; a steady direction over weeks is the signal worth acting on.